Humor transforms brands and character branding is hot! Some of the most famous insurance salesmen in the world are characters!
What does this duck and gecko have in common?
Ever heard of AFLAC or GEICO? These characters are known the world over and branded to AFLAC and GEICO insurance companies. AFLAC enjoys a 90% name recognition, courtesy of its “duck” character even though most do not know what type of company AFLAC is!
You know a great character can help business when a duck and a gecko are the most famous insurance salesman in the world!
What about all of those famous Disney cartoon characters? A cartoon Roman is hawking Pizza! Pizza! A striped tiger thinks his frosted flakes are Grrrreat! And a cheetah is crunching all the way to the bank!
Great cartoon characters will make you money!
Think about the famous characters like Superman, Mickey Mouse, Snoopy, Garfield, the many Disney Characters, Hello Kitty, Scooby Doo and Bugs Bunny. Have you ever seen an item with one of these characters on it? Sure you have!
Humor is an equal opportunity branding practice. It really doesn’t matter what the product or service is because all people like to laugh and feel good about what they are purchasing.
You don’t have to be a huge company with a six figure marketing budget to be funny!
The great thing about cartoons is that not many businesses are using them! Personal branding is all about standing out in an over-crowded marketplace so what better way than to use cartoons as a way to distinguish your brand?
Cartoons connect with people on an emotional level. When you build a business with an emotional connection, instead of simply an intellectual one, this will last longer and run much deeper. In fact, statistics show that customers are 18% more likely to consider your product or service when you have a cartoon logo!
Big brands figured this out years ago and guess what; personal branding is no longer just for the big boys. There is no reason why you can’t join the party.
Nobody Can Resist a Cartoon!
Turn yourself info a cartoon and connect with your audience on a whole new level!
Get Your Cartoon FAST!